#Bodybuilding According To Joe Weider: Science Or Marketing Hype? | The 5 Chambers Of Fitness
"Well, I ain't that old, but I am just a little. So, I had to reconcile in my own mind what spurred this strange form of narcissistic barroom circus exhibitionism which we today call "bodybuilding" to undertake the travails of organized sport, and how it became the legitimate, science-based sport it is today. First science, then history." http://bbcom.me/14Krkmp
We 'Mirin Special Edition: The Master Blaster
Joe Weider built the fitness industry as we know it. Celebrate the long and legendary life of the Master Blaster with this collection of 30 timeless photos.