Clearing Storm by Chaluntorn Preeyasombat “Huangshan Mountain, Anhui, China. Taken from the Beginning-to-Believe Peak after morning snowfall. The lingering fog made the scene look like Chinese painting.” ~I'm from this province :)
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.