Stairs in your retail shop can be difficult, how do you get people upstairs? How do you merchandise upstairs vs. downstairs? We love what Converse on Newbury Street does here to drive traffic. Not only is the traction on their stairs the same as the bottom of their shoes, but their super cool customization center upstairs is a huge draw. #retail #design #signage
Sandwich Board for 114 William Street by Hofstede Design. An identity for internal and external signs as part of the revitalisation of this prominent William street site. Providing a more defined presence for the building at street level, the main location sign is a three metre high lightbox wrapped with perforated anodised aluminium panels.