Regardless of size, all travel companies should implement standardized procedures in order to manage requests of the customers in the most efficient way. When it comes to sales and promotions, especially during the busy holiday season, standardization helps to achieve cost-saving and increase customer satisfaction. It can be done by planning in advance your promotional posts, scheduling reminders on holiday deals, using the right tools (e.g. Buffer, Hootsuite). #holidaymarketing #planning
