I Feel Pretty is a funky, contemporary, feminine online boutique that stocks size 6-22 (AU). This branding was designed to be bright, bold, fun, approachable and modern! The branding compliments their website. This project included Brand Design, Logo Design, Sticker Design, Brand Guide, Business card design, Swing tag labels, website homepage and more. This Brand was designed to appeal to their online audience, create brand recognition and build legitimacy and trust with their community.
