This anti pepsi ad is a great example of semantic memory. You automatically know that this is the pepsi logo because of brand awareness. This shows that soft drinks such as this can make you fat so you must be careful what you put into your body.
unbelievable - At night, the back-lit poster was reflected in the adjacent glass pane. This revealed the complete McDonald’s ‘M’ logo and the message “open all night” could be viewed the right way round. Bus shelter Campaign by DDB Sidney
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Nice advert by the Vermont Department of Health, warning pregnant women about the effects that smoking can have on their babies and encouraging them to quit. Really hate selfish women who continue to smoke and drink, or worse, during pregnancy.