This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
A popular expression in Zen painting, enso is a Japanese word signifying a circle. While the word has no single, fixed meaning, the expressive, brush ink circle symbolizes a moment when the mind is free enough to simply let the body create.