Cousin Ruben R.I.P. My Memories Of You Will Never Be Forgotten. ~♥~"El Clark Gable de la Onda Tejana" ~♥~ One of the state's most famous conjunto artists, known for his Clark Gable good looks, his simple but soulful accordion playing and his kindness to friends and fans, died Monday Oct 12, 1998 Ruben Naranjo was 53. Naranjo was known as "El Si Senor" because he often enthusiastically yelled, "Si, senor!" when he played in dance halls.