A great way to get people to reach for your product, design stickers that go with the door handles. That’s what Tyskie Beer did. When you reach to open the door, Tyskie makes it looks like you are actually reaching for a refreshing Tyskie beer.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Great campaign of an Italian advertising agency (Admcom) for the promotion of the "Casino Di Venezia". They turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport.
This ad just won Silver at Cannes. Ogilvy Malaysia hired some local Lego artists to create the posters that play off of the surrounding environment. Yes, they're actually made of Lego ads ads ads commercial commercial ads