NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
A great way to get people to reach for your product, design stickers that go with the door handles. That’s what Tyskie Beer did. When you reach to open the door, Tyskie makes it looks like you are actually reaching for a refreshing Tyskie beer.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.