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The Stihl chainsaw ad above is another great example of a print ad that creates a story. The proud parents look on as their lumberjack son unwraps a log; just what he wanted for Christmas to use his new Stihl chainsaw on.

Campagne de l'Agence Nationale de Lutte Contre l'Illettrisme (ANLCI), DDB Paris, novembre 2012.

Des fausses pubs pour alerter sur l'état de l'illettrisme en France

To make the French population aware of the problem of illiteracy, DDB agency created a smart and original campaign for the Agence Nationale de Lutte Contre l’Illettrisme and gave a new twist to standard advertising codes.

Via Switzerland. Some times, all you need is text to tell a story that sells. Clever campaign for a Swiss life insurance company, especially considering how deadly dull their industry's ads usually are. The other ads in the campaign rival this in making you think.

10 Brilliant Ads That Are All Just Words

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Print Advertising, Creative Advertising, Copywriter, Art Director, Tokyo, Ads Creative, Tokyo Japan

Jean-Yves Lemoigne - Making Pictures

Jean-Yves Lemoigne is an advertising photographer since He works with the top creatives agencies in the world.

Jean-Yves Lemoigne is an advertising photographer since He works with the top creatives agencies in the world.

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