Moove Identity Design: "We created a brand that refers to the constructivist movement, but shows a modernity in its rounded corners. Besides the off white and black, we used the kraft to break the monotony of colors, making it eco-friendly as well.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.