It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Uses one of the items that I am most likely to incorporate into my logo Ice Cream Social logo. I think it would of been even better if he put the diamond pattern in the cone to break up that solid triangle.