Now that the dust has settled and Black Friday/Cyber Monday weekend is officially over, we wanted to leave you with one last helpful tip. It’s ALWAYS a good idea to reflect on how your sale went.
There are so many things to dive into, but a good start is:
💌 Your email stats: Open rates and click-through rates
📲 Your social media stats: How was engagement?
🖥️ Your website stats: Where was traffic coming from? How long were people staying on your site?
💰 Your sales stats: What did people purchase? How much of it?
These insights are CRUCIAL for truly understanding the success of your sale. And tapping into them can help you with future launches and sales, even when they’re evergreen.
