Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"
This ad is for Rademar running shoes and says "Reveal your inner runner". The image is very captivating and is a great example of a print ad. It draws attention to the viewer to look closer and see what the somewhat graphic is actually about.
Maxam Toiletries ad for their toothpaste in “Civilization-Egypt”, showing ancient ruins in the context of molar teeth. “Don’t let germs settle down.” The campaign won Gold Outdoor and Gold Press Lions at Cannes International Festival of Creativity.
Chapter one-Free for all ad. I really enjoyed this new approach, of lego to target the parent instead of the child. It justifies the expensive prices for the toys as they stimulate the brain and are learning tools instead of just toys.