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Noma Bar Posters

The idea’s are so clever and the illustrations are even better. Look at the penguin’s face Advertising Agency: Ogilvy & Mather, Paris, France Executive Creative Di…

IBM - Smarter Planet, campagna stampa multisoggetto firmata Ogilvy & Mather

Print advertisment created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Sidanne hair gel: witch

Negative space in advertising

An interesting point of view on how creatives around the world use negative space to communicate their message in advertising.

<i>Illustration by Noma Bar</i>

<i>Illustration by Noma Bar</i>

pictionary print ad

The agency Ogilvy Malaysia had the excellent idea to think this series of advertising posters for the play Pictionary. Around the concept of the “Quick Wins Draw”, the visual ones show the superiority of the effectiveness of a clear drawing on the style.

Google Image Result for http://katiethorn.files.wordpress.com/2011/03/justinvangenderenposter2.jpg%3Fw%3D590

"Britain" by Justin Van Genderen

"Britain" poster, referencing Captain Britain, part of the series "Comic Book Travel Posters." Concept by Justin Van Genderen.

Editorial Illustration by Oksana Grivina

Capital magazine, France, illustration batch by Oksana Grivina, via Behance

Image result for ibm adverts

Image result for ibm adverts

Image result for ibm adverts

The images above are a perfect example of positive and negative space in design. Back in IBM launched a new campaign called Smarter.