"Oliver Ward & Nick Jarvie, year Design students at Massey University, Wellington, New Zealand redesigned Cadbury, a New Zealand brand dark chocolate. He took inspiration from Cadbury signage and advertising of old chocolate packagings.
The project was to create a compelling brand identity for BLUE FROG® breakfast products. The challenge was to be bold, artistic and textural to cue bold taste and for the brand to make a statement, disrupt and force consideration.
30 Amazing Examples Of Eye-Popping Packaging Design