Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company. Take a look at these 30 clever examples of negative space logos to see what we mean!
I love the way Batman's mask is incorporated into the M. The large, bold letters and dark background feel appropriately sudden and mysterious. The little Batman mask melds right into the rest of the darkness (He is the night).
Interesting to see the evolution from sketches to final comps for this beautiful logo. Rafal Skalski / logo / design / initials / white space / negative space / identity / sketches / process / steps to creating a logo
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.