Explore Gestalt Laws, Magazine Ads, and more!

9. Anomalia

This ad is a good example of the Gestalt principle of similarity. Similarity is when "items are perceived as being related because they have a similar shape, color, size, etc". This uses inverse-similarity to grab and keep the viewer's attention.

Gestalt psychology - understanding how we psychologically "read" or make sense of what we see

In the first two sections of this primer, we covered the basic elements of design, and the basic principles of design. In this section, we'll cover the basic principles of composition.

figure gound, proximity, similarity, closure, common destination, symmetry.

31 Logotipos criativos com gestalt

figure gound, proximity, similarity, closure, common destination, symmetry.

McDonald's Bus Stop Advertisement

unbelievable - At night, the back-lit poster was reflected in the adjacent glass pane. This revealed the complete McDonald’s ‘M’ logo and the message “open all night” could be viewed the right way round. Bus shelter Campaign by DDB Sidney

Gestalt Theory: Similarity -- Our eyes can easily pick out and group similar objects regardless of their proximity.

Gestalt Theory: Similarity -- Our eyes can easily pick out and group similar objects regardless of their proximity.

Los códigos de barras todavía no han muerto.  INspiración y creatividad elaborando códigos de barras

top 14 design of bar codes So I've never seen bar code art before, but I think it give the concept and figure and ground pretty well.

Postmodern, Gestalt image-similarity  Sneakers

Postmodern, Gestalt image-similarity Sneakers

These trends are likely to strengthen and become even more popular in the new year

Logo Design Trends To Look Out For In 2017

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