Product-development strategy: By partnering with trendy rap star, Iggy Azalea, Steven Madden is adding an edgy and unique line of products to the brand. The new line of products will appeal to both current and new consumers.
Dive into the new Scuba Heel from Steve Madden! An Iggy Azalea and Steve Madden collaboration, the Scuba Heel features a peep-toe design with sassy vamp cutouts, vibrant floral uppers, front zip closure, and a chunky contrasting white heel.
Brixxton by Iggy Azalea x Steve Madden. These sexy booties feature a front mesh panel with peep toe design, sexy side cutouts and adjustable buckle strap at ankle. The BRIXXTON stiletto heel bootie has an erotic presence making nights a little hotter.