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Geigy – Irgapyrin, c.1964  Roland Aeschlimann    9.25 x 3.625", German    From 1941-1970, J.R. Geigy A.G., the Swiss pharmaceutical and chemical company headquartered in Basel worked with leading designers to create a visual vocabulary know as the “Geigy style”. This ‘anonymous’ language was often (not exclusively) represented by white space, the use of Akzidenz-Grotesk type, photographs, stylized graphics or drawings, color contrasts and the use of a grid.

Display is a curated collection of important graphic design books, periodicals, advertisements and ephemera – featuring a bookstore, articles and exhibitions on modern graphic design.

Display | Butazolidina 3 Geigy | Collection

Display is a curated collection of important graphic design books, periodicals, advertisements and ephemera – featuring a bookstore, articles and exhibitions on modern graphic design.

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