How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Emotionally}Vague - Orlagh O'Brien - "By gathering concepts of feeling by word, colour and line and creating visual languages for anger, joy, fear, sadness and love - a kind of democratic visual language is created - a backwards-brand.