Basketball fans and especially Shaquille O'Neal fans. They are sponsoring the NBA and Shaquille O'Neal. There isn't a price it is just advertising trying to get people to the event and it's promoting the NBA.
Timofey Mozgov: Blake Griffin almost jumped over me
June 1993 - Chicago defeated Phoenix in Game 4 of the NBA Finals at Chicago Stadium, as the Bulls’ Michael Jordan erupted for 55 points FGs, FTs). Jordan’s effort matched the second-highest single-game point total in Finals history.