keep fresh stay rad - Erik Marinovich is a San Francisco based lettering artist and a cofounder of Friends of Type, and he cofounded Title Case, a lettering and design studio, with fellow lettering artist, Jessica Hische.
This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.
I really enjoy the effects of the background. The Calligraphy is outstanding as well, and the nice curves and visual ornaments fit very well with the colored background shapes. Very neatly done, and good lettering style.