The new Clermont-Ferrand store opening in France at the end of the month, IKEA teamed up with creative agency Ubi Bene to erect a flat, vertical apartment filled with IKEA furniture on a professional rock-climbing wall.

IKEA Fills Vertical Wall With Furniture, Invites You To Literally Climb Into Bed

To promote the opening of the IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture.

Apparu aux alentours des années 2000, le street marketing est une technique qui utilise la rue pour promouvoir un évènement, un produit ou une marque. Lorsqu’il possède une dimension évènementielle…

200 exemples brillants et créatifs de street marketing !

IKEA tient à ce qu'on soit assis confortablement en attendant le bus :)

Cozy Commuter Couches : IKEA Bus Terminals

Cozy Commuter Couches

During the busy holiday season, IKEA let Parisian commuters put up their feet at its specially-designed bus stops. The Swedish home.

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerilla Marketing Photo

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind

Waiting for the bus is rarely a fun use of your time, unless you're waiting in one of these cool bus stop shelters. Below are 48 fresh and creative bus sto

Pop-Up Roomvertising- no one could resist checking out the pop-up IKEA room in advance of a store opening

Pop-Up Roomvertising

Pop-Up Roomvertising- no one could resist checking out the pop-up IKEA room in advance of a store opening. Same works for advertising a pop up by way of notable display(s) in a high traffic area

Coca-cola sets up adorable mini kiosks to tell mini Cokes in Germany

Coca-Cola and Ogilvy & Mather introduced the new Mini Can with a Mini Kiosk. Product: Coca-Cola Mini Can.

Experiential for St. Martin Tourism. This would make a fun journey to work!  www.mirabellointeriors.com

Experiential for St. This would make a fun journey to work and an incredible advertisement for a themed shop.

publicidad ikea

18 anuncios publicitarios en la calle que te sorprenderán.

Great bus-stop ads. I'd particularly enjoy the swing....

Most bus stops are… less than stellar. Unfortunately, the only way most bus stops generate excitement is through advertiser-driven guerilla marketing.

Bus shelter made from a recycled school bus in Athens, GA. By artist Christopher Fennell (Photo Sustainable Cities Collective via Sleeping Bear on Flickr)

Posts about Public Space Projects written by The Accessible City

Ikea Bus Stop Advertisement: This living room bus stop was created by Ikea and Deutsch team together for the marketing of Design Week

La parada de autobus!
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