Most business owners want free press for their business, but they don’t know how to get it. The world of journalism can seem mysterious to people who are unfamiliar with it. But getting free press isn’t as difficult as it seems. Thanks to free tools like Help A Reporter Out (HARO), it’s easier to find and connect with journalists than ever before. The process is actually very straightforward once you understand the expectations and the actions you have to take to earn a mention in the media.
