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Big data mostly used to achieve customer-centric outcomes #marketing #statistics - Big data se usa sobre todo para conocer mejor al consumidor

Nearly half of IT and business professionals reported that as their primary goal for Big Data this year. That was more than twice the number who cited operational optimization, with other objectives even farther behind.

As consumer’s media usage continues to diversify and new and emerging marketing and advertising platforms seemingly pop up daily, DMPs and other “Big Data” tools and technologies are gaining importance within the marketing community. A good portion of respondents were spending more than 5% of their total marketing budget on such tools and initiatives; 36% spent 5% or less.

As consumer’s media usage continues to diversify and new and emerging marketing and advertising platforms seemingly pop up daily, DMPs and other “Big Data” tools and technologies are gaining importance within the marketing community. A good portion of respondents were spending more than 5% of their total marketing budget on such tools and initiatives; 36% spent 5% or less.

Management buy-in was important for about two respondents in five, but a comparatively small 25% were actually putting any big data-related insights into practice.

Management buy-in was important for about two respondents in five, but a comparatively small were actually putting any big data-related insights into practice.

Voice Out of Vogue for UK Mobile Phone Users Mobile phone users aren't big talkers http://www.emarketer.com/Article/Voice-of-Vogue-UK-Mobile-Phone-Users/1012285/2
In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media. Marketers were less preoccupied with turning more efforts toward paid search (59%) and email campaigns (56%), although more than half of marketers still expected to increase their attention on these channels as well.

In Mobile, Social Lead Shift From Traditional Media to Digital - eMarketer

Trends for 2013: 'Big Data' Gets Bigger

Trends for 2013: 'Big Data' Gets Bigger

Where Companies Should Focus On Using Big Data and Analytics to Improve Performance, Apr 2012

[Chart] DIgital Marketing Activities that Will Be Most Important to Marketers in Canada in 2014 (Jan 2014 | Source: Ignite Digital)

Digital Marketers in Canada Focus on Increasing Sales, Lead Gen - eMarketer

Social Video Ad Views for Select Industries Worldwide, Q1 2012 (millions)
Social Media Channels Used to Successfully Place a Candidate According to Staffing Professionals in North America, 2011 & 2012

Wanna get noticed by recruiters? LinkedIn is the place to be. In of staffing professionals successfully placed candidates they found on LinkedIn.

And similarly, when marketers want to evaluate the performance of their social marketing, engagement is the primary metric, used by 23.3% of respondents. However, measuring increased sales was still high on the list, pointing to the fact that some marketers still expect to get a dollar conversion out of their social efforts.
Consumers Choose Digital for Product Research, Purchases http://www.emarketer.com/Article/Consumers-Choose-Digital-Product-Research-Purchases/1010948/2

research and purchase goods on digital devices! Consumers Choose Digital for Product Research, Purchases - eMarketer

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising,.....

Channels used to distribute online video advertisements

Why fans leave

Update Overload Remains Brands' Biggest Social Danger—Nearly half buy at least sometimes from brand connections on social media

Perfil Demográfico en Pinterest

41 estadísticas sobre Pinterest que te dejarán con la boca abierta

Whither the Brand Website? - eMarketer levels fo trust and traffic stats for brand websites

Whither the corporate brand site? of shoppers trust corporate brand sites, more than double the score for mainstream news. That is one reason why marketers shouldn’t be too quick to move content.

Google's Expanded Travel Info Revamps Marketer Landscape #travel #google #marketing