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Big data mostly used to achieve customer-centric outcomes #marketing #statistics - Big data se usa sobre todo para conocer mejor al consumidor
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Companies Focus on Customers When Harnessing 'Big Data' - eMarketer

Big data mostly used to achieve customer-centric outcomes #marketing #statistics - Big data se usa sobre todo para conocer mejor al consumidor

Big data mostly used to achieve customer-centric outcomes #marketing #statistics - Big data se usa sobre todo para conocer mejor al consumidor

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Nearly half of IT and business professionals reported that as their primary goal for Big Data this year. That was more than twice the number who cited operational optimization, with other objectives even farther behind.

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[Chart] DIgital Marketing Activities that Will Be Most Important to Marketers in Canada in 2014 (Jan 2014 | Source: Ignite Digital)
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[Chart] DIgital Marketing Activities that Will Be Most Important to Marketers in Canada in 2014 (Jan 2014

Almost one in five digital marketers in Canada have cited social media as their number one most important marketing tool for reveals a new study.

[Chart] DIgital Marketing Activities that Will Be Most Important to Marketers in Canada in 2014 (Jan 2014 | Source: Ignite Digital)

[Chart] DIgital Marketing Activities that Will Be Most Important to Marketers in Canada in 2014 (Jan 2014 | Source: Ignite Digital)
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What Retailers Are Focusing On in 2016 - eMarketer
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Sempre maggiore è il numero delle #aziende B2B che puntano sui contenuti digitali per controllare il processo di acquisto dei loro clienti. Una recente ricerca ci conferma che la maggior parte dei #buyer ritiene i contenuti on line in grado di condizionare le loro scelte quando riescono ad aiutarli a trovare nuove soluzioni per risolvere i problemi e a portare nuovi punti di vista per superarli.
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The greatest percentage of respondents said that content played a role in purchasing decisions when it helped them find new solutions to problems.

Commerce: Which roles does the content of a website have when professionals are buying.

What You Missed Today in Marketing: June 2013

Sempre maggiore è il numero delle #aziende B2B che puntano sui contenuti digitali per controllare il processo di acquisto dei loro clienti. Una recente ricerca ci conferma che la maggior parte dei #buyer ritiene i contenuti on line in grado di condizionare le loro scelte quando riescono ad aiutarli a trovare nuove soluzioni per risolvere i problemi e a portare nuovi punti di vista per superarli.

Sempre maggiore è il numero delle #aziende B2B che puntano sui contenuti digitali per controllare il processo di acquisto dei loro clienti. Una recente ricerca ci conferma che la maggior parte dei #buyer ritiene i contenuti on line in grado di condizionare le loro scelte quando riescono ad aiutarli a trovare nuove soluzioni per risolvere i problemi e a portare nuovi punti di vista per superarli.
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Can brand video content stand alone online? #video #brandedcontent
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Can brand video content stand alone online?

Nearly three-quarters of media executives say they make use of “owned media channels”

Can brand video content stand alone online? #video #brandedcontent

Can brand video content stand alone online? #video #brandedcontent
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US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.
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where do you reach out to them?

US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.

US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.
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In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media. Marketers were less preoccupied with turning more efforts toward paid search (59%) and email campaigns (56%), although more than half of marketers still expected to increase their attention on these channels as well.
Find this Pin and more on Digital/Marketing Strategy by Kelly Gabrielsen.
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In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media. Marketers were less preoccupied with turning more efforts toward paid search (59%) and email campaigns (56%), although more than half of marketers still expected to increase their attention on these channels as well.

In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media. Marketers were less preoccupied with turning more efforts toward paid search (59%) and email campaigns (56%), although more than half of marketers still expected to increase their attention on these channels as well.

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Younger Consumers Turn Up Digital Music Listening - eMarketer; #jenerositymktg

Younger Consumers Turn Up Digital Music Listening - Pandora rules

Mobile and Social Grab Spots in Moms' Grocery Carts #mobile #moms #pinterest #social #groceryshopping #CPG

Mobile and Social Grab Spots in Moms' Grocery Carts - eMarketer

10 interesting digital stats we've seen this week | Econsultancy

Update Overload Remains Brands' Biggest Social Danger—Nearly half buy at least sometimes from brand connections on social media

82% of US digital buyers preferred to research products from multichannel retailers on the internet via desktop/laptop (61%), tablet (11%) o...

research and purchase goods on digital devices! Consumers Choose Digital for Product Research, Purchases - eMarketer

Management buy-in was important for about two respondents in five, but a comparatively small 25% were actually putting any big data-related insights into practice.

Management buy-in was important for about two respondents in five, but a comparatively small were actually putting any big data-related insights into practice.

Online Sites that Are Most Likely to Influence a Purchase According to US Internet Users #ecommerce

Online Sites that Are Most Likely to Influence a Purchase According to US Internet Users

Primary Business Objective for Which US Companies Use Social Media According to Senior-Level Financial Executives, June 2013

A survey by Grant Thornton of senior-level financial executives from primarily industries, including those in technology, finance and re.

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that f...

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged exabytes per month, and by that f.

Social Media Channels Used to Successfully Place a Candidate According to Staffing Professionals in North America, 2011 & 2012

Wanna get noticed by recruiters? LinkedIn is the place to be. In of staffing professionals successfully placed candidates they found on LinkedIn.

Is rel=author Really a Good Way to Judge Sources of Good Content?

Marketers Use Growing Number of Tools to Spur Website Engagement MAY 2012 Creation of original content demonstrates value of owned media

Millennials Invest More Time in Digital Banking - eMarketer

Banking Methods Used by US Millennial Internet Users

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