Nearly half of IT and business professionals reported that as their primary goal for Big Data this year. That was more than twice the number who cited operational optimization, with other objectives even farther behind.
As consumer’s media usage continues to diversify and new and emerging marketing and advertising platforms seemingly pop up daily, DMPs and other “Big Data” tools and technologies are gaining importance within the marketing community. A good portion of respondents were spending more than 5% of their total marketing budget on such tools and initiatives; 36% spent 5% or less.
Management buy-in was important for about two respondents in five, but a comparatively small were actually putting any big data-related insights into practice.
Whither the corporate brand site? of shoppers trust corporate brand sites, more than double the score for mainstream news. That is one reason why marketers shouldn’t be too quick to move content.