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Advertising art

interview with letterer jessica hische

jessica hische is a letterer, illustrator, and self-described 'avid internetter' - she recently told designboom more about her work.

Jessica Hische - Work

Jessica Hische - Awesome Great section of Q&A's in the Thoughts tab that are worth reading through.

By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.

50 Creative and Brilliant Advertisement Design examples - Advertising Ideas

Heinz Tomato Ketchup This ad shows the need to satisfy curiosity. It shows this by having the ketchup bottle look like slices of tomatoes. Which satisfies the curiosity that it is made with real tomatoes.

Starbucks Coffee Japan - スターバックス コーヒー ジャパン

Starbucks Coffee Japan|スターバックス コーヒー ジャパン

Starbucks Coffee Japan - スターバックス コーヒー ジャパン

Starbucks Coffee Japan|スターバックス コーヒー ジャパン

Moods Twinings – Press Campaign for Twinings teas, 2009.

Moods Twinings – Press Campaign for Twinings teas, 2009.

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