These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Guerrilla Advertising in New York for the Sopranos. This is a funny stunt which is extremely intriguing to a passerby who happens to see the arm hanging from the taxi boot. This encourages them to look at the sticker and see that the arm is fake.
Guerrilla Marketing Papa Johns Pizza I almost could go either way with this one. It's funny and memorable. But because it blocks the actually view and the door would have to be opened to see who was there, it could backfire and be dangerous.
Clever copy and simple graphics were hallmarks of mid-century advertising-- qualities perfectly embodied by Volkswagen’s iconic "Think Small" campaign. Doyle Dane Bernbach designed the ad shown here in which still stands as one of the greatest of all