Guinness - Realidad aumentada.

Guinness - Realidad aumentada.

AR技術により、商品を目の前で確認できるアプリ「Augment」

AR技術により、商品を目の前で確認できるアプリ「Augment」

The augmented reality features are kicked off by a video of Virgin founder Sir Richard Branson and some of the subsequent features include video, app download offers and interactive gaming-like ads.

The augmented reality features are kicked off by a video of Virgin founder Sir Richard Branson and some of the subsequent features include video, app download offers and interactive gaming-like ads.

Rene, one of the MPU guys explains the 'Snake the Planet' app’s projection mapping and the creative thinking behind the project

Rene, one of the MPU guys explains the 'Snake the Planet' app’s projection mapping and the creative thinking behind the project

Red Bull Augmented Racing. Users first had to buy and line up a series of cans. Despite the barriers to engagement, it was really successful.

Red Bull Augmented Racing. Users first had to buy and line up a series of cans. Despite the barriers to engagement, it was really successful.

Universal Declaration of Human Rights - Amnesty International

Universal Declaration of Human Rights - Amnesty International

La primera generación de los nuevos microondas

La primera generación de los nuevos microondas

Jameson Blippar Game - Apple Attack  Esta marca de whisky lanzó una campaña en Australia para promocionar su producto en donde al escanear cualquier botella del mismo, sin importar el lugar en el que se encontrará ya fuera en un banner, carteles impresos o de forma física, está se convertiría en un juego interactivo.

Jameson Blippar Game - Apple Attack Esta marca de whisky lanzó una campaña en Australia para promocionar su producto en donde al escanear cualquier botella del mismo, sin importar el lugar en el que se encontrará ya fuera en un banner, carteles impresos o de forma física, está se convertiría en un juego interactivo.

姫路城。AR(拡張現実)を活用したチェックポイントも新たに登場。

姫路城。AR(拡張現実)を活用したチェックポイントも新たに登場。

All of the main interviews in the magazine will have an interactive element with the app, as well as the Radar front section and kit and entertainment reviews.  Advertisers also had the opportunity to add interactive layers to their print ads and the magazine will include augmented reality ads for Next and Lionsgate films.

All of the main interviews in the magazine will have an interactive element with the app, as well as the Radar front section and kit and entertainment reviews. Advertisers also had the opportunity to add interactive layers to their print ads and the magazine will include augmented reality ads for Next and Lionsgate films.

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