The Perpetual Motion Practice : The Ultimate Guide To Marketing For Cosmetic Surgeons

Arguably, the most influential book for cosmetic surgeons ever written explains how to join the ranks of the top 1% of practices. The old ways of marketing your practice are gone forever. They are never coming back and many cosmetic surgery practices will become extinct waiting for their return. Many surgeons are already feeling the pinch; patients are becoming harder to come by and those that do are much more sensitive about price. To add insult to injury, these patients just don't refer like they used to either. Yet there are surgeons who play by completely different rules. They charge outrageous fees, they have so much business that they are forced to turn away patients and they get so many referrals that they no longer pay any attention to marketing. The Perpetual Motion Practice is th