A new brand design is only the first step! Now that you've re-branded , or created a new brand and website from scratch, it's time to tell people about it! It's an exciting step in your business' journey, and you want your excitement to be contagious. It takes more than just a few tw

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Have you ever launched a new offering, told everyone about it once, got a few people to buy and then all of a sudden… sales disappeared? Are you afraid of annoying your email list with too many promotional emails? Over … Creating a launch strategy that does the selling for you Read More »

Check out my Ultimate Guide for How to Launch a Brand New Website and Make Noise from Day One. (Spoiler alert: Don't do what I did.)

31 Days to Build Your Own Creative Business. Let's get stated on your success. How to run an Etsy shop, sell handmade, ship the product, and market it all.

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one.

I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready to launch their product. After careful research and many scientific tests in the brand new field of teaserology, I’ve developed a patented Teaser Effectiveness Analysis Matrix™, consisting of four elements. The perfect teaser page must score…

Nowadays, using only a wordpress and an idea, anybody can start an online business. After dabbling in the online space for a number of years, I realise that the

For a coming soon page, all upcoming websites can ever do is to show an empty screen with the words "COMING SOON" plastered from end to end. Or is it? In

Your website's 'coming soon' page can tell a lot about your upcoming product or service. There are so many ways to make an enticing coming soon page - you

There's a good chance that the MAJORITY of people who would buy your product don't know it's the right thing for them. Here's how to get more people buying.

Did you know that most ideas are doomed before they ever start? It doesn’t matter if you’re starting a new business, product, diet, career, or whatever. Your chances of success aren’t good. Unless… You know what causes most launches to fail and what to do about it. The problem lies in the assumptions you’re making …

Launching your brainchild is sexy, exciting and even further; an opportunity that you may have found the niche your audience is looking for. It may take time, but as you progress it will become clear if you’re on the right track. So at this point, I’ll assume you have a brilliant idea and that your …

I’ve been fortunate enough to launch a few things that people have cared about: nonprofit campaigns, best-selling books, even a few business ventures. And the success of each experience had less to do with the quality of products and more to do with how they were launched. Many people struggle with this. They want to believe …