Fall 2015: 12pm

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MKT 405

Aaron Wong

and 10 others

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Bastide - Neroli Lumiere Eau de Toilette, 3.4 oz.

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Danielle

UberEats has a $10 off sales promotion for every new customer. This is a type of "price-off" in sales promotion, and is non-franchise.

Brand: Bloomingdales ,Type of sales promotion: Friends-and-Family-Sale 2015, Target market: customers in the loyalty program. Non franchise building because it does not communicate a distinct brand attribute

Brand: Gilt City Type: Sales Promotion The target of this sales promotion are all of the individuals subscribed to Gilt, thus receive emails from them. This is Non-franchise building, because Gilt is offering an economic incentive for purchase, rather than focusing on the product.

Brittany Bingham

Brand: Disney Store, Types of Sales Promotion: Coupons/Price-offs. Target: Family (Parents), Disney fans. It is non-franchised building promotion because this promotion is one time, has no other followed up promotion, and has no association with other Disney products/services.

McDonald's Plays on Love for NFL Teams in New Giveaway Game

• Brand: McDonalds • Type: Sweepstakes game • Target: Die-hard football fans that are users/brand switchers in the fast food category • Franchise-building because it includes $500,000 giveaways, trips to the next Super Bowl and some free food, creating buzz and good-will around the McDonald’s brand in sponsorship with the NFL. http://adage.com/article/cmo-strategy/mcdonald-s-plays-nfl-team-love-giveaway-game/301080/

Gourmet Box

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Food From Different Countries

Monthly Subscription Boxes

Try The World - International Snacks & Treats Subscription Box

Brand: Try The World - Gourmet food subscription box - Foods from around the world delivered to your door! Type of sales promotion: Free trial, Promotional products. Give out a free box for subscription. It is effective because people like free stuffs and especially its a free box of qualified products from a country from far away. It is not franchise branding because it is only one brand promotion, they are not associate with any other brands/products that is not related to their company.

Neiman Marcus • Identify type of sales promotion: Price off % • Identify the target for the sales promotion: Current Neiman Marcus shoppers • It is not franchise building because it provides economic vs. product reason for purchase

Jacqui Thomas

Fall 2015: 12pm

Straight Outta Compton Film

Straight Outta Compton Film: Type: Skywriting This was creative and effective because it created buzz and was shareable. Many people took pictures of the sky writing and shared it on social media which helped news of the movie spread by word of mouth.

Jacqui Thomas

Marley Lilly - promotion, rewarding consumers for their purchase of at least $75

Melissa Pappas

Brand: Lyft, Type of Promotion: Discount/Coupon. Lyft is rewarding its loyal LA customers with 50% off coupons. This is effective because it's a significant discount and a long-running attempt to try and take market share away from Uber.

Tenaya Ende

Ethically Made - Sweatshop Free

American Apparel - Veterans' Day Sale (20% off everything). I saw this promoted ad as a "Suggested Page" in my Facebook News Feed, so I assume the target market is young adults who are interested in fashion and either like American Apparel on Facebook or have friends who do. The ad is non-franchise building because it's one of many sales AA has.

King Size Bed Mattress

Win A W Hotels Bed, 3-Night Stay at Any W Hotel | W Hotels The Store Giveaway

W Hotels - The sweepstakes offers a grand prize of a W Hotels bed with other prizes including a 3 Night stay at a hotel and more. They are targeting middle class individuals who are able to travel more frequently. This offer is franchised as they are trying to develop more brand value.