New Book - Inside the Disney Marketing Machine
A first-person narrative from Lorraine Santoli, a long-time Disney marketing executive, detailing what it's like to be immersed in the Disney Marketing Machine.
Collection by , and 10 others
How using social media parallels using synergy within a business environment.
Inside the Disney Marketing Machine Facebook page. Please "Like!" https://www.facebook.com/Inside-the-Disney-Marketing-Machine-1625157684393173/?ref=bookmarks
My favorite quote about writing.
Walt Disney was the synergy master. http://www.amazon.com/Inside-Disney-Marketing-Machine-Michael-ebook/dp/B0115RNFL2/ref=dp_kinw_strp_1
Synergy is even practiced across species. http://www.amazon.com/Inside-Disney-Marketing-Machine-Michael-ebook/dp/B0115RNFL2/ref=dp_kinw_strp_1
The Disney company maze back in the 90s. The Disney synergy program cleared all the pathways. Read about it in Inside the Disney Marketing Machine. http://www.amazon.com/Inside-Disney-Marketing-Machine-Michael-ebook/dp/B0115RNFL2/ref=dp_kinw_strp_1
A simple synergy wheel (Disney actually had about 60 independent business units during my tenure. But you get the idea.
The synergy program I created at Disney is detailed in my book Inside the Disney Marketing Machine http://www.amazon.com/Inside-Disney-Marketing-Machine-Michael-ebook/dp/B0115RNFL2/ref=dp_kinw_strp_1
Live long and prosper by reading Inside the Disney Marketing Machine
Even George can still learn from reading Inside the Disney Marketing Machine.