How to Win Over Female Customers to Your Auto Repair Shop
About 1.4 million women carry driver’s licenses, and 45% of new car purchases were by women. Perhaps most notable: on average, women tend to keep their cars significantly longer than men. As a result, their cars usually require more maintenance over time.
SKEPTICAL CUSTOMERS? HOW TO WIN THEM OVER AND INCREASE SALES FOR YOUR AUTOMOTIVE REPAIR SHOP
When considering marketing strategies for auto repair shop owners, it’s important to consider public perception and the way your average customer might see you. It’s difficult to build trust with customers in any industry, but many people are initially suspicious of mechanics and automotive repair shops.
HOW USEFUL CAN ROLLING JACK STANDS BE FOR YOUR AUTO REPAIR SHOP?
If you own or plan to own an auto repair shop, there is a lot of important equipment you will need to run a successful business. Without the proper equipment, you will not be able to safely or quickly perform the necessary repairs for your customers.
HOW TO CHOOSE THE CORRECT TIRE CHANGER
Tire changers are specialized machines used by tire service technicians to dismount and mount tires onto the rims of vehicle wheels. The wheel and tire assembly are first removed from the vehicle to be serviced, and then placed on the tire changer, which has various different components needed for the removal and replacement of the outer rubber tire from the wheel rim.
A GUIDE TO BENDPAK LIFTS | JMC EQUIPMENT
Buying a car lift can be tricky. There’s a lot to know about car lifts, and a lot of different variables to consider before making a final choice and putting your money down. One of your best options is sticking with a brand that’s well known for high quality, superior design, and durable construction. If those are your criteria, there’s one manufacturer you should definitely be considering: BendPak.
BUYERS GUIDE FOR INNOVATIVE TOOLS AND TECHNOLOGY | JMC EQUIPMENT
Innovative Tools & Technologies founder, Bryan Johnson, worked as an auto body technician for over two decades, but kept running into the same problem—a common one in the auto body repair and collision services business. In the industry at that point, plastic bumper covers were being positioned over trash cans for painting, baking, and curing.
SHOULD YOU LOWER YOUR PRICES IN YOUR AUTO REPAIR SHOP?
Every auto repair shop can expect slow periods now and then, especially in a slow economy. When this happens—particularly when it drags on—a lot of shops might be tempted to lower their prices in an effort to bring in more business. There may be reasons to lower your prices in some circumstances, but generally it’s a bad idea, as we’ll see below.
THE THREE MOST COSTLY MARKETING MISTAKES SHOP OWNERS MAKE
Making mistakes when marketing your small business can cost you big money, and this is perhaps even more true for businesses in the automotive industry. To help you avoid expensive mistakes that could cost you customers—or fail to bring new ones in—what follows are some practical marketing tips for auto repair shops.
10 CUSTOMER SERVICES SKILLS YOUR AUTO REPAIR SHOP NEEDS TO CRUSH YOUR COMPETITION
You might think you sell parts and labor. You’d be wrong. What you really sell is customer service—without good customer service, it doesn’t matter if you’re the cheapest, the best, the most convenient—whatever qualifier you want to use—you will lose business to a shop with superior customer service.
5 IDEAS FOR AUTO REPAIR SHOPS TO INCREASE WORD OF MOUTH| JMC EQUIPMENT
Word of mouth remains the best marketing for auto repair shops, as people are more likely to trust a referral from a friend, coworker, or family member than almost any other source. To make the most of this, your best marketing efforts should be those that focus on increasing word of mouth referrals. It's a more effective use of your limited marketing budget and can be considerably cheaper than more traditional routes like TV or radio ads, direct mail, or even online marketing campaigns.
4 TIPS TO INCREASE AUTO REPAIR SHOP EFFICIENCY | JMC EQUIPMENT
If your auto shop has ever experienced wasted time—and who hasn’t? —it’s an indicator that your business could improve its efficiency. Time is money, and the more efficient you can be with your time, the better your output. Straightforward fixes like upgrading your equipment, digitizing your processes, and clarifying your customer communication can improve your business by leaps and bounds.
6 REASONS TO USE AN AUTO REPAIR SHOP MANAGEMENT SYSTEM | JMC EQUIPMENT.
You don’t need to be the first to market your auto repair shop to dominate the market. However, while offering your clients the best services may always help you win, you’ll need to provide your customers with OEM parts and offer them the best services for them to become loyal clients and for you to dominate the market. Clients know value when they see it. They always share their experiences about their purchase with friends and strangers on the internet.
6 STEPS TO GET A SUSTAINABLE CUSTOMER SERVICE PROGRAM | JMC EQUIPMENT
Recently, more businesses have talked a lot about customer service and how to mend issues with unhappy clients in an attempt to convert them into customers once more. But have you stepped back to think about what good customer service really is? Most entrepreneurs are confused about how important customer service is to the success of their businesses. In fact, some companies continue to succeed despite their bad customer service.
THE DISTINCTIONS BETWEEN 2-ROLL, 3-ROLL, AND 4-ROLL BENDERS| JMC EQUIPMENT
To produce particular parts of automotive equipment, specific machines are required. Take, for example, the Baileigh roll bender, which is used to bend tubes of all sizes. Roll benders are the clear choice for most pipe and tube bending applications. If you need to form arcs and rings, you can’t go wrong with a roll bender.
AUTO PAINT JOB PROBLEMS AND THEIR FIXES | JMC EQUIPMEN
Believe it or not, it’s not just the do-it-yourselfers who commit mistakes when they try their hand at automotive painting. Even experienced auto body shop owners and mechanics can sometimes mess up a paint job. When it happens, your customer is likely to be disappointed, which will tarnish your reputation. The good news is that with proper preparation and equipment from trusted auto paint booth manufacturers, these problems can be avoided or fixed.