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Brand Activation 💡

Let our past work to inspire your brand activation projects! Find ideas for: 📸 Influencer unboxing experiences 🎃 Seasonal promotions 🤝 Brand…
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Ever wonder what it might be like to jump aboard a rocket ship right as it’s taking off? Well, this was our chance! Rockstar Energy and Xbox created a limited-edition collection of ultra-unique Master Chief inspired art pieces. Inwork helped bring them to life in an Influencer Kit that celebrates Master Chief, the collectible can series and both brand equities. Delivered to a broad spectrum of media influencers, streamers, and unboxers to drive media impressions and cultural relevance. Halo 3 Odst, Halo 2, Halo Reach, Rockstar Energy, Seed Kit, Unboxing Experience, Brand Collaboration, Marketing Strategy Social Media, Master Chief
Rockstar Energy Halo Infinite - Inwork
Ever wonder what it might be like to jump aboard a rocket ship right as it’s taking off? Well, this was our chance! Rockstar Energy and Xbox created a limited-edition collection of ultra-unique Master Chief inspired art pieces. Inwork helped bring them to life in an Influencer Kit that celebrates Master Chief, the collectible can series and both brand equities. Delivered to a broad spectrum of media influencers, streamers, and unboxers to drive media impressions and cultural relevance.
Small Business Ideas for Branding and Packaging Design - Winter Unboxing Activation Gift
Entrepreneurs focused on consumer packaged goods can benefit from promotional brand activation marketing. For example, Randell’s Organics is a growing startup offering natural and organic foods in the vegan and gluten free categories. For this holiday season, the brand developed a premium gifting experience that showcases key products under a festive light. The limited edition seasonal kit turned the company’s usual lineup into an exclusive, personalized experience.
PepsiCo Design & Innovation called upon Inwork to develop the 100 Days of Baja 2022 GRAND PRIZE INFLUENCER KIT celebrating the newest Mountain Dew Baja Blast Mystery Flavor. The Deep Dive Capsule primarily uses color, lighting, and materials to create the depth between the worlds.nIn a nostalgic submarine sphere a subtle nod to the depth traveled and pineapple diver. Within the cylinder tube lies a 16oz grand prize in the oceanic microcosm, bringing the can to life as a display piece Mountain Dew, Nin, Diver, Submarine, Sphere, Nostalgic, Cylinder
Baja Deep Dive - Inwork
PepsiCo Design & Innovation called upon Inwork to develop the 100 Days of Baja 2022 GRAND PRIZE INFLUENCER KIT celebrating the newest Mountain Dew Baja Blast Mystery Flavor. The Deep Dive Capsule primarily uses color, lighting, and materials to create the depth between the worlds.nIn a nostalgic submarine sphere a subtle nod to the depth traveled and pineapple diver. Within the cylinder tube lies a 16oz grand prize in the oceanic microcosm, bringing the can to life as a display piece
Just in time for Halloween! The Ghosts of Voo-Dew Past, where all past Voo-Dew flavors reunite in one epic experience. There’s a strange new shop filled with odds and ends of things unseen and unheard. In this Emporium lies the book with a cover that beckons and draws you in. It’s Grimm’s grimoire of flavor secrets. Discover Halloween’s secrets, recite the incantation and resurrect the Ghosts of Voodew Past. A collaboration with the PepsiCo Design & Innovation team. Social Media Branding, Grimoire, Grimm, Emporium
Mountain Dew Voodew - Inwork
Just in time for Halloween! The Ghosts of Voo-Dew Past, where all past Voo-Dew flavors reunite in one epic experience. There’s a strange new shop filled with odds and ends of things unseen and unheard. In this Emporium lies the book with a cover that beckons and draws you in. It’s Grimm’s grimoire of flavor secrets. Discover Halloween’s secrets, recite the incantation and resurrect the Ghosts of Voodew Past. A collaboration with the PepsiCo Design & Innovation team.
What would a Doritos 3D Package look like in Night City? As a trusted go-to partner for the PepsiCo Design & Innovation team, Inwork was invited to collaborate on a super high-tech Influencer kit, a limited edition of 77 that Forbes called “the coolest PR package they have ever received!”. A super-charged Fuel Cell outfitted with motion sensors, Flip the power switch and the translucent plastic intermittently lights up red and blue, switching colors after every activation. Doritos, Cyberpunk 2077, Motion Sensors, Night City, Forbes, High Tech
Doritos Cyberpunk 2077 - Inwork
What would a Doritos 3D Package look like in Night City? As a trusted go-to partner for the PepsiCo Design & Innovation team, Inwork was invited to collaborate on a super high-tech Influencer kit, a limited edition of 77 that Forbes called “the coolest PR package they have ever received!”. A super-charged Fuel Cell outfitted with motion sensors, Flip the power switch and the translucent plastic intermittently lights up red and blue, switching colors after every activation.
Just in time for Halloween! The Ghosts of Voo-Dew Past, where all past Voo-Dew flavors reunite in one epic experience. There’s a strange new shop filled with odds and ends of things unseen and unheard. In this Emporium lies the book with a cover that beckons and draws you in. It’s Grimm’s grimoire of flavor secrets. Discover Halloween’s secrets, recite the incantation and resurrect the Ghosts of Voodew Past. A collaboration with the PepsiCo Design & Innovation team. New Shop, Ghosts
Mountain Dew Voodew - Inwork
Just in time for Halloween! The Ghosts of Voo-Dew Past, where all past Voo-Dew flavors reunite in one epic experience. There’s a strange new shop filled with odds and ends of things unseen and unheard. In this Emporium lies the book with a cover that beckons and draws you in. It’s Grimm’s grimoire of flavor secrets. Discover Halloween’s secrets, recite the incantation and resurrect the Ghosts of Voodew Past. A collaboration with the PepsiCo Design & Innovation team.
Flavor Drop Alert!!! Working closely with the Pepsi Design & Innovation team we helped to develop a sweet unboxing experience that would enhance the reveal for this amazing brand collaboration between PepsiCo and IHOP: Limited Edition Maple Syrup Cola. The kit portrayed a stack of matte pancakes dripping in hi gloss syrup. Includes a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers. Ihop Syrup, Flavor Drops, Influencer, Pepsi, Maple Syrup, Dripping
Pepsi Maple Syrup - Inwork
Flavor Drop Alert!!! Working closely with the Pepsi Design & Innovation team we helped to develop a sweet unboxing experience that would enhance the reveal for this amazing brand collaboration between PepsiCo and IHOP: Limited Edition Maple Syrup Cola. The kit portrayed a stack of matte pancakes dripping in hi gloss syrup. Includes a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers.
Social media influencer activation campaigns have become one of the more popular marketing strategies for startup companies as of late. Brands are turning to celebrity influencer activations to create brand awareness and drive sales. Influencer marketing has the power to get the message across authentically. Studies are showing that 80% of consumers make purchases from an online store after a recommendation from an influencer. The most recent example: Quinn. Social Media Influencer, Influencer Marketing, Startup Company, Marketing Strategies, Brand Awareness, Packaging Design Inspiration
Quinn - Inwork
Social media influencer activation campaigns have become one of the more popular marketing strategies for startup companies as of late. Brands are turning to celebrity influencer activations to create brand awareness and drive sales. Influencer marketing has the power to get the message across authentically. Studies are showing that 80% of consumers make purchases from an online store after a recommendation from an influencer. The most recent example: Quinn.
As a true collaborator, Inwork teamed up with the PepsiCo Design & Innovation team to create a dynamic Tier One Influencer Kit for the NBA All-Star Game Chicago 2020. MTN DEW Limited Edition shaped cans featuring NBA All-Stars with bold graphics and a tactile finish that feels like real basketball. The Cast resin shaped basketball display featuring NBA All-Star cans and the Influencer box with motion sensor LED lights creating a neon green glow can only be MTN DEW. Basketball Display, Bold Graphics
Mountain Dew Basketball - Inwork
As a true collaborator, Inwork teamed up with the PepsiCo Design & Innovation team to create a dynamic Tier One Influencer Kit for the NBA All-Star Game Chicago 2020. MTN DEW Limited Edition shaped cans featuring NBA All-Stars with bold graphics and a tactile finish that feels like real basketball. The Cast resin shaped basketball display featuring NBA All-Star cans and the Influencer box with motion sensor LED lights creating a neon green glow can only be MTN DEW.
Limited Edition Packaging, Hobbs, Product Launch
Hobbs and Shaw - Inwork
Partnering with the creative team and marketing we delivered custom-built Influencer media kits and Consumer kits for sweepstakes winners. Media kits were made for each of the 29 teams involved in the campaign. Nfl Stadiums, Limited Edition Bag, Media Kit
Lays Golden Grounds - Inwork
Partnering with the creative team and marketing we delivered custom-built Influencer media kits and Consumer kits for sweepstakes winners. Media kits were made for each of the 29 teams involved in the campaign.
Special Edition MTN DEW called for a special unboxing experience! To help build social excitement for the limited edition FLAMIN’ HOT Mountain Dew Pepsi came to Inwork to create a one-of-a-kind Influencer kit. The kit involved a custom built ‘fire retardant’ case, inside a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot which are accompanied with a circular die cut info card and headband for all that heat! Resurrecting your inner 12-year-old troublemaker. Getting Fired, Fire Retardant, Mascot
FLAMIN HOT Mountain Dew - Inwork
Special Edition MTN DEW called for a special unboxing experience! To help build social excitement for the limited edition FLAMIN’ HOT Mountain Dew Pepsi came to Inwork to create a one-of-a-kind Influencer kit. The kit involved a custom built ‘fire retardant’ case, inside a unique corrugate shipper outfitted with the brands iconic logos, phrases and mascot which are accompanied with a circular die cut info card and headband for all that heat! Resurrecting your inner 12-year-old troublemaker.
This new-to-market product range carries a single brand message: Empower users through confidence to overcome limits. Inwork was tasked with realizing the brand’s line extension in a visually appealing and premium fashion. Inwork collaborated with Unilever to make their new design concept a reality through the use of a metallic background and a reimagined use of the brandmark with a color and treatment study. 3D assets and presentation kits were developed to launch the new product range. Brand Packaging, New Product, Brandmark, Brand Kit
Degree Body Wash - Inwork
This new-to-market product range carries a single brand message: Empower users through confidence to overcome limits. Inwork was tasked with realizing the brand’s line extension in a visually appealing and premium fashion. Inwork collaborated with Unilever to make their new design concept a reality through the use of a metallic background and a reimagined use of the brandmark with a color and treatment study. 3D assets and presentation kits were developed to launch the new product range.
Graphic Design, Branding & Packaging Design Ideas and Inspiration for Hair Care routine. P&G came to inwork to help with the rebranding of the newly acquired Bodewell brand. To elevate the brands look we explored cleaner coloring, use of metallic foils and inks, with levels of matte, gloss and doming varnishes. In the end we provided color targets & pre-press files that were flawlessly executed on press to achieve P&G’s rapid requested timeline to market. Varnishes, Identity Design Logo, Matte Gloss, Metallic Foil
Bodewell 2.0 - Inwork
Graphic Design, Branding & Packaging Design Ideas and Inspiration for Hair Care routine. P&G came to inwork to help with the rebranding of the newly acquired Bodewell brand. To elevate the brands look we explored cleaner coloring, use of metallic foils and inks, with levels of matte, gloss and doming varnishes. In the end we provided color targets & pre-press files that were flawlessly executed on press to achieve P&G’s rapid requested timeline to market.
✨ Gillette Venus entered a new beauty category with the launch of its first-ever dermaplaning skin care range. 💆🏻‍♀️ We partnered with the Venus team as we designed a pack that features a simple, contoured face/chin shape. A combination of deep teal, that embodies Venus’ origin from the sea, along with a subtle, metallic shimmer, both disrupts the shelf and elevates the premium-tier product. A truly radiant package. Unboxing Packaging, Gillette Venus, Dermaplaning, Face Contouring, Phone Design, Deep Teal, Radiant Skin, Design Development, Face Shapes
Mona Lisa - Inwork
✨ Gillette Venus entered a new beauty category with the launch of its first-ever dermaplaning skin care range. 💆🏻‍♀️ We partnered with the Venus team as we designed a pack that features a simple, contoured face/chin shape. A combination of deep teal, that embodies Venus’ origin from the sea, along with a subtle, metallic shimmer, both disrupts the shelf and elevates the premium-tier product. A truly radiant package.