Is it time for your company to start building your marketing funnel? The answer is yes. Waiting to build your funnel can do more harm than good since it takes time to generate awareness, capture leads, and for your leads to go through their marketing journey with your brand. You’ll need to build momentum and generate velocity, the speed that leads move through your funnel to purchase. If your product hasn’t launched, focus on generating demand. What’s next? How can tech marketers get ahead?
