BEVERAGE | PACKAGING・BRANDING・BRAND ACTIVATION
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Rabieta assigned us the project of working on the adaptation of their visual identity for the 473 individual serves. Just like the brand does at its Rabieta Bar in Palermo neighborhood, the idea is to offer consumers as many crafted beer styles as possible.
Pepsi hired us to do the packaging design for the Pepsi Light special edition, associated with the campaign “I Love My Pepsi Light”. We started with the bottle design, analyzing distinctive elements, such as silver, the location and size of the brand and the color palette, to enforce the product recognition.
We worked together with our client Rabieta on the launch of their Craf Beer to the market. Until the moment, their beer was sold only on their Rabieta Bar located in a very trendy place of Buenos Aires City, the Hipódromo of Palermo. Following the idea of the brand to be linked to horses: the comparison is built between the way in which the beer es crafted on this very special way just like how pedigree horses are raised, “spoiling” and pampering them.
Packaging Design for Gatorade soccer special-edition in Mexico. Gatorade is the hydration expert and soccer is #1 passion in Mexico and in Latin America. We created three different designs to support the brand and reinforce the link Gatorade has with this popular sport.
We work together with our Paraguayan client EMCESA, building the branding and packaging design for the launch of its new flavored premium beer Águila. The main challenge, to introduce a new product in the category, clearly communicating its differential: beer + flavor ingredients. Focused on the potential consumer of the product, we work creating a modern design, based on a non-label look, which highlights its appetite.