Swipe file

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Swipe File | "Give Me One Evening and I'll Give You a Push-Button Memory" - Swipe File Eugene Schwartz, Direct Response Marketing, Better Memory, Copywriting Advertising, Restaurant Signage, Copywriting Ads, Copy Ads, Copywriting Inspiration, Long Sleeve Jersey Shirt

What a FANTASTIC line! Here’s what makes it kick-ass: It implies an immediate benefit: A better memory. It’s very specific on what you get: A “push-button” memory. It shows the time-frame you can get results: In one evening. It’s a clear trade: You give me THIS…..I give you THAT in return. Kind of sums up...Read More

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Pedro Cortés
Swipe File | Writing Effective Ad Headlines - The Zeigarnik Effect - Swipe File How To Get Smarter, Copywriting Advertising, Copywriting Ads, Writing Voice, Effective Ads, Copywriting Inspiration, Marketing Copywriting, Mental Development, Swipe File

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

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Katleen Van Landschoot▪Copywriter▪E-mailmarketing▪Trainer ChatGPT
Swipe File Copywriting, Persuasive Text, Blog Post Topics, Copywriting Tips, Swipe File, Rhetorical Question, A Writer's Life, Email Subject Lines, Freelance Writing Jobs

Staring at a blank page again? We’ve all been there. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. But if you need inspiration for your next creative project, a swipe file can be […]

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J Danielle Wehunt