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Sephora app

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Here are two examples of augmented reality in the beauty industry: Benefit Cosmetics is creating an augmented reality feature called “Wow Brows” within its mobile app. App users can see what their eyebrows would look like if they got them shaped by the company. Sephora leverages this digital “try before you buy” strategy with its augmented reality app called Sephora Virtual Artist. Using the app, customers can try on multiple shades and combinations of makeup via their device’s camera. In the

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Here are two examples of augmented reality in the beauty industry: Benefit Cosmetics is creating an augmented reality feature called “Wow Brows” within its mobile app. App users can see what their eyebrows would look like if they got them shaped by the company. Sephora leverages this digital “try before you buy” strategy with its augmented reality app called Sephora Virtual Artist. Using the app, customers can try on multiple shades and combinations of makeup via their device’s camera. In…

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Give the gift of Sephora & let them choose from hundreds of brands, including make-up, cosmetics, skin care, fragrance, nail colour & hair care. Use in-store, online or in the app.

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