Pr strategy

Social media is an integral part of any public relations strategy. But, while just about every PR is using social alongside their current strategies, media update’s Aisling McCarthy explains why it should be viewed as an essential PR tool.

Learn how to put the returns on your PR strategy in easy-to-understand terms with our Complete Guide To ROI In PR.

Make building a modern and effective PR plan easy with this guide + template from Influence & Co's Natalie Slyman.

Press is helping in growing your business, getting brand recognition and increasing your credibility as a business owner. Here's how to DIY your PR strategy and get national press coverage for your business without a publicist.

Defining the disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. This infographic helps.

There are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy for just about any organization.

Crafting a PR Strategy | Brands that Book podcast | Davey & Krista

Here's my 15-step plan you can use in any PR crisis situation. Don't wait for a crisis, be prepared.

Check out this public relation basics for women entrepreneurs. Being a pro at PR will help you market your business effectively. Find the business advice for small business owners on our blog.

Marketing, advertising and public relations are often grouped together when exploring career options because there are many similarities in the careers. There are also distinct differences. Watch for these differences as you explore the careers: how are the career fields different? what makes one field more interesting to you? what more do you want to learn about the field?