Nike id

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Build_int_5 Nike Track And Field, Sport Graphic, Sport Branding, Studio Build, Sport Logo, Sports Graphics, Event Branding, Visual Journal, Nike Brand

Leeds-based design agency Build has been commissioned by the Nike brand team to create the new look and feel for its 2016 Track and Field line. Art directed by Rebecca Parker from Nike, the team has created an extensive graphics system, which includes a typeface, graphic marks, patterns and bespoke numerals. Eye-catching in white and red, the distinct shapes and symbols embody the spray-painted markings seen on running tracks and sports fields. The numbers are wonderfully chunky and…

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