Motivating color palette

Graphic Design,Adobe Photoshop,Adobe Illustrator

A vibrant, empowering logo, brand design and website for BSwell, a women's wellness coaching program that focuses on evidence-based nutrition, fitness and a holistic approach to health.

The Brand Anthropologist supports therapists, coaches, creatives, holistic service providers, and more through real + resonant brand and website design. If your life’s work is helping others, I’m here to help you!

Website color schemes have more of an effect on the persuasiveness of your website than most businesses would like to admit.

A logo’s color can say a lot about a brand. For established brands, a color can be intrinsically linked to the business’s identity. And for new brands, their logo color is an attempt to position their business with their desired customer. Inside, we help you choose the perfect colors for your brand.

I get this question all. the. time. I think the beautiful (and hard!) part of design is that there are no set rules. With that in mind, here are three guidelines I recommend following when selecting your brand color palette.

Graphic Design,Illustration,Interaction Design