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Study Shows That Local TV News Promotes Likeable Views of Ads During Airings  It looks like local television newscasts make products look likeable. That’s the story from a new study by GfK for Hearst Television that revealed how local TV news viewers channeled their high levels of trust and engagement in the newscasts directly into the products promoted during these broadcasts. News Reporter, Weather Elementary, Guilty Conscience, Manga Poses, Weather Report, Fighter Pilot, Third World, How To Be Likeable, Tv News

Study Shows That Local TV News Promotes Likeable Views of Ads During Airings It looks like local television newscasts make products look likeable. That’s the story from a new study by GfK for Hearst Television that revealed how local TV news viewers channeled their high levels of trust and engagement in the newscasts directly into the products promoted during these broadcasts.

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