Interactive activation

Augmented Reality (AR) is a powerful tool that brands can leverage today to enhance their promotional strategies and customer experiences. By creating interactive and personalised experiences, AR captures audience attention, drives engagement, awareness, and sales. Here are ten we love! #augmentedreality #brandexperices #creativeadvertising #technology

Our picks for top brand activations during the in-person return of the Cannes Lions International Festival of Creativity View the story Menu INTRODUCTION SPOTIFY PINTEREST META SNAP REDDIT TIKTOK SHUTTERSTOCK SRMG LinkedInTwitterFacebook THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY RETURNS Five Activation-Rich Brand Experiences By Kaylee Hultgren In a normal year (ah, to dream of such things!), the Cannes Lions […]

See photos from Target x Timberwolves - The Howl Zone, an Experiential Activation in Minneapolis, MN.

THE OLIPOP EXPERIENCE — TENFOLD® | Building Brands Through Culture

An interactive retirement party game made from corrugated plastic with a trivia question about the retiree on each door that opened to reveal the answer. It was temporarily mounted to a metal window frame using magnets.

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

Interactive installation exploring a concept of a large-scale visualisation of information.

TRINAX | Esso Interactive Catching Game

Interactive Games

Another successful year of shows with our partner Mirror Show Management for Gatorade. This year’s focus was all about adding enhancements to the customer experience, through a few large scale interactive additions, to smaller UI and UX updates.

Looking for new and creative ways to have the best brand activations at events? Explore inspiring brand activation examples from leading brands at some of the world’s biggest events. Learn what they did, why it worked, and how you can make it your own. Then, review the main takeaways from each idea to help you come up with the most effective brand activations possible for your company or clients.