Human instincts

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four different types of silhouettes with the words, ego, supergo, and reality

Id, Ego, and Superego in Marketing and Advertising According to Freud’s psychoanalytic theory of personality, the human psyche is structured into three parts – id, ego, and superego – that develop at different stages of our lives. An individual’s feelings, thoughts, and behaviors are the result of the interaction of these three forces; they work together to create complex human behaviors. Id The Id contains our primitive drives and operates largely according to the pleasure principle…

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