Graphic design packaging

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two pictures of different juice boxes with straws and orange slices on them, one has a slice of fruit in the middle

Attraction : original packaging/original drink. Shape of the box reminds the aspect of a sliced fruit: - clearly expressed positionning: freshness. - choice of the police: drawing/kids/idea of fun. - use of singular bright colors/depending on the flavour of the juice/help children to relate and connect to the brand. Shaped in an unconventional way to gain instant recognition/Instant catch of customer’s visual impact. (Sector of convenience good/placed alongside other juices)

an assortment of juices are shown in this graphic art printable style, with different colors

Matheus Ferreira - Concept Juicy Brand and Packaging by Matheus Ferreira – Inspired by the 80’s, Juicy’s brand and visual identity brings visual clarity and direct speech to the point, as pillars of communication with the target audience. To compose the identity, colors that represent the main fruits of the ingredients of the products were used in combinations that referred to the 80s vibe, as well as the geometric shapes, inspired by the Bauhaus. – #beverage #packagingdesign…

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