Elixir of life

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an old chinese painting shows a man sitting on a rug and holding a incense pot

The Elixir of Life is a mythical substance found across cultures that gives those who consume it immortality. In the Taoist Waidan branch of alchemy the main ingredients were highly toxic: lead and mercury. Some emperors took the risk & paid with their life

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a close up of a yellow and white object with writing on it's side

Kutchibok's packaging design for Alchemy Gold features the significance of the health tonic. Inspired by a blend of ancient remedies and modern scientific research, the label's black and gold color palette, set on textured uncoated paper, stimulates the enigmatic world of 14th-century alchemy.

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