Branding campaign

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Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them – Adweek Festival Creative Ads, Creative Campaign Ideas, Investment Ads, Bad Employees, Employee Testimonial, Festival Ads, Togetherness Design, Google Search Ads, Social Media Creative

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

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