Branding basics

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. Learn the 7 branding basics for a successful brand from our blog plus more tips and ideas on branding & design, corporate identity, personal branding, brand strategy & marketing, branding identity, branding for business, digital marketing, and brand board & brand kit creation here. You can also get our Ultimate Branding Kit with a free customizable elegant-themed brand kit.

Why Is A Brand Moodboard Important? (+ How to make one) | #brandmoodboard #moodboard

The best way to learn about style guides is to copy what others are doing and make it your own. For this post I've scoured the web to find some beautiful examples of corporate brand style guides. For those of you who don't know: a style guide outlines your brand ID. The colors, layout, tone, use case examples —

Design inspiration for small business brands. Yoga studio example.

Business formulas | Business basics, Startup business plan, Business strategy management

Creative entrepreneur branding checklist to appeal to your target audience. This business branding checklist will help your freelance marketing and social media marketing too! | Spruce Rd. #branding #marketing #freelance #digitalmarketing #design #socialm