Brand development

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

The secret to any successful business is simple. ✅ You have something that meets a need. ✅ You know how to promote it. ✅ And you know who to talk to. That is your brand, your marketing and your audience, simplified. Happy weekend ahead all. Share this and follow @kenny.kenray for more branding and design mindset shifts. #brandtouchpoints #brandessentials #branding #businesssuccess #brandloyalty #BrandValues #promotion #salesgrowth #brandstrategist #brandstrategy #customerengagement #b...

Blog Articles about branding, visual brand design, brand strategy, graphic design, creativity and business for small creative business owners.

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

The visual elements are a critical component of branding. They make your brand recognisable and when it’s done consistently, it makes a brand memorable. Here are 12 important elements that impact your brand visibility. Make sure they all work together. Save and follow @kenny.kenray for tips that will improve your design strategy. #brandingdesign #businessofdesign #designstrategy #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #graphicdesignresources #graphicdesigntips #...

What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …

Six steps to creating a successful business image that will help you maintain a sustainable brand with loyal customers.

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

Brand Strategy

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

Developing your brand strategy development will give your business the clarity and confidence needed to scale - read this post to learn how!

Learn how to develop a unique and memorable brand personality that will resonate with your target audience. #branding #marketing#Logos #Personal_Brand_Template #Brand_Personality_Examples #Design_Studio_Branding_Visual_Identity

A step-by-step guide to building a brand for your business. This comprehensive guide will explain how to create a strong foundation, develop a brand voice and design a visual identity.

Developing your brand strategy development will give your business the clarity and confidence needed to scale - read this post to learn how!